Instagram: How to Grow Your Business and Followers

If you haven’t heard of the benefits of a large and active Instagram following for your business, then you need to start paying attention right…!  Because massive results have happened for many companies simply by having the right Instagrammers do shout outs or selfies with a product.

InstagramFor example, here are just a few of the most well known and active Instagrammers that are doing very well with promotions:

  • Selena Gomez –  Earns approx. $550,000 for each sponsored post or shout out
  • Kim Kardashian – Earns approx. $500,000 for each sponsored post or shout out
  • Christiano Ronaldo – Earns approx. $400,000 for each sponsored post or shout out
  • Kendall Jenner – Earns approx. $370,000 for each sponsored post or shout out
  • Gigi Hadid – Earns approx. $120,000 for each sponsored post or shout out
  • LeBron James – Earns approx. $120,000 for each sponsored post or shout out

Now, the majority of us are not going to be doing anything like these kind of numbers, but we can, and ought be, maximizing the results from Instagram.  And for any business, it’s critical that you tap into your market wherever they are and especially if they are on Instagram.

But how do you do that without being online 24/7 and in a way that effectively reaches the contact, followers and clients that are a fit for you and your business?

To start with, you need to realize that this is not something that can or will happen instantly.  To offer effective engagement on Instagram, you need to have followers first. You don’t automatically roll in with millions of likes and followers.  So now that you’ve allocated a bit of patience and time to making this happen, here are some steps to help grow your business and reach out to people on Instagram.

  1. Share Content Regularly

The best part about the world right now is the accessibility of smartphones. You don’t need to become a professional photographer or own a DSLR to capture stunning images. However, using a cellphone doesn’t mean not making your images eye-catchy. You need to develop your collection tools that help you excel with good content. These can be Instagram photo editing apps, collage apps, and so on. is a great place to get some assistance as well! Creating quality content can help you attract people and get noticed.

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  1. Monitor Hashtags

TagThe power of hashtags in social media helps a particular term trend and gain traction. When you type or select a term that is trending, you get to see all the posts related to it. Now, if you add a hashtag that people are looking for, your post will show up in their feed. Suppose you are trying to see innovative products. If you type #innovativeproducts you will come across other posts that have the same hashtag. It helps you get more views and potential followers in your profile.

But remember!  You don’t want to overdue the use of hashtags on any social media and do make sure that you see which hashtags work best for Instagram.

  1. Hold Contests

We all love to win something. You can partner with other business accounts on Instagram that have the same niche. Together, you can plan a giveaway or host contests that make people follow both the accounts they entered. It will help you know similar buyer personas  that are interested in your niche and add more followers to your account.

Don’t forget!  When you have a contest, ask those that enter to share it with their friends and followers.  It will greatly increase your reach and exposure.

  1. Increase Followers

You need to build an audience by taking action, reaching out to other Instagrammers in your niche as well as thinking about using some of the applications and tools that are available such as  which can help you find and reach followers quickly.  Some of the tools out there to use also allow you to sponsor your posts so that it shows on the newsfeed of your target audience. They can find out about you from there and peep into your profile. If they like you, they will follow you.

  1. Grow and Promote the Account

InstaPromoting your account is important as well.  Advertising, sponsored posts are all ways that you can promote your account and business.  It’s an important step!

One of the best ways is by making sure to setup a system and plan for regular posting and promoting.  Create a calendar using any one of several tools such as and create a plan for fresh content creation, re-purposing older content and even re-using the content that you’ve already posted at some point in the future.  Your feed will need a steady diet of interesting and unique content.

A very important point is to make sure that you aren’t only posting and promoting yourself or your business.  Mix it up!  Re-post other peoples’ posts, share interesting news and information in your niche or the world.  Quotes and images are always a great way to get additional interest to your account.

Since Instagram is still growing, you have a great chance to get through to your target audience. Instagram’s anticipated growth for 2018 alone is 13.9% and there are over 800 million monthly users. The Instagram algorithm helps people find content that interest them. For example, if you share travel experiences, you will find people who like travel, will navigate to you easily. Rely on this and see your business grow with the help of your business account. It is one of the smartest options to turn to and helps you stay ahead of your competition.

The influence of Instagram is only growing.  So if you want to be found or have your business be found, Instagram is a great source of connecting with your target market and niche.  By following the four steps that we outline here, you’ll be able to quickly and easily see some results in Instagram that can be part of your social media promotion strategy.

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