The crypto industry has been gaining steam recently, with major financial and tech giants such as Morgan Stanley, Goldman Sachs, and Tesla throwing their support behind bitcoin and other cryptocurrencies.
Various blockchain startups and cryptocurrencies have emerged around the globe and are expanding rapidly. Their growth has reached the level where they are valued to be in millions, with some even touching the billion mark.
In conditions like these, the competition for any emerging cryptocurrency would be stiff. You would need to develop a robust marketing strategy to stand out from the rest.
Create Professional Linkedin Pages
A professional Linkedin page for your company and cryptocurrency will lend them legitimacy and make it likely for future investors and traders to take you seriously. Linkedin is a professional social network that you can use to communicate and keep in touch with competitors, exchanges, and major investors.
Like any other social media platform, the key is to consistently create posts and content that will engage your audience. You can create short text posts, hold interesting polls or conduct small giveaways that will make your followers interact with you. Alternatively, you can make graphic posts that offer updates about your cryptocurrency or even on the company itself. As long as you show activity, your job will be done.
You will also need to create an eye-catching Linkedin banner. Your banner is the first thing visitors will lay their eyes on and you can use this to inform them about what you are all about. Many services online allow users to create LinkedIn banners in a matter of minutes such as PosterMyWall.
You can choose from hundreds of professionally made banners which you can edit with your information. Or you can create a unique design of your own using the tools given by PosterMyWall. It only takes a few minutes and you will get your perfect banner at the end of it
Conduct Occasional Giveaways
People love free stuff. It instantly lifts their mood and creates positive feelings towards the product they receive for free. For your cryptocurrency, you can conduct giveaways where you send out free coins or tokens to people’s wallets in exchange for promotion.
This will create a positive perception among the people and also build up hype for your coin. The more giveaways you are willing to do, the more hype will be created for your cryptocurrency. Social media networks where you can create small groups will be ideal where you can create communities for your coin. Fans could interact with each other and new members can learn from long-time coin holders regarding your cryptocurrency.
Promote Via Podcasts
Podcasts are a great way to reach out to a wide audience and inform them about your cryptocurrency in depth. Many crypto enthusiasts and investors tune into podcasts regarding cryptocurrencies regularly where they get information and analysis regarding the latest developments.
You can create a podcast of your own for your cryptocurrency and educate your listeners regarding your project. You can also appear on established podcasts and reach out to listeners there. Doing so will open you up to a broader market.
Create A Strong Social Media Presence
Having a strong social media presence is crucial to surviving in the 21st whether it’s a business, a personality, or even a cryptocurrency. It is basically proof that you exist in the market. Social media accounts allow your fans, coin holders, and investors to connect with you on a bit more personal level in a casual setting.
They can offer feedback, ask questions and even interact with other community members. Twitter allows you to offer quick updates regarding your cryptocurrency and also engage with your community members. Unlike other social media platforms, it lets you reach out to anyone with a Twitter account and not just a dedicated group.
While Instagram lets you express visually using pictures and graphics that words alone cannot convey. You don’t need to be an expert at graphics design to make such an Instagram post. Several services are available online that allow users to create graphics and Instagram posts with just a few clicks, such as PosterMyWall. You can find hundreds of Instagram post templates on PosterMyWall which you can customize according to your requirements. It will only take a few minutes to do so.
The Instagram account named “blockchain.updates” shared some graphics in its post informing its followers regarding the development of a certain cryptocurrency. Something similar can work for you as well where you offer updates regarding your cryptocurrency.
Using influencers to market your cryptocurrency can be a great way to further penetrate the industry. Influencers hold major sway over public opinion and can affect decisions to buy or sell. Major influencers can even go as far as to affect the value of a coin as well.
By using influencers, you can potentially reach out to millions of followers that these influencers have following them. However, you need to be careful because using the wrong kind of influencer can have the opposite effect. Discuss things thoroughly before you proceed with any kind of deal or partnership with any influencer.
Tech guru Elon Musk, who has also built a name for himself in the crypto industry, affected the price of the leading cryptocurrency Bitcoin with just a tweet. He was offering clarification regarding a query but the contents of the tweet increased investor confidence in the coin due to which it jumped up by 7%.
Consistency is key when it comes to making sure your cryptocurrency is a success. Once you have built momentum, you must keep it going. Do your best to maintain your reputation among your audience. It is tough to stand out in the crypto market but when you do manage to do so, you must learn to sustain your presence.