Many of you must have memorized the scene you first saw in the movie Harry Potter when Hermione, Ron, and Harry met for the first time. However, I am sure you couldn’t contemplate the emotions of the same scene when you read the book. This is called the magic of video over text.
According to a study, the viewers retain 95% of the video’s message and 10% of the text. This is probably the main reason video always wins over text. So, while promoting your brand, show your customers what you have to offer rather than a pile of pages to read.
What is Video Marketing?
Video Marketing is nothing but a process of telling people about the products and services your business offers in the form of video. Using videos, you can educate your prospects about the brand and its products and services.
With videos, you can give a face to your business. In addition, videos add a touch of freshness to the same content you used to offer as text.
What exactly is a Hook?
If you are a complete novice in video marketing and want to explore the world of video marketing, you should first learn to catch the hook for your video. A hook is something that grabs the attention of your audience and compels them to move forward with the video.
In simple words, a hook is the “Showstopper” of your video that creates an aura for your audience to fall in love with it.
The hook happens in the first few seconds of the video. It is the beginning of the video that grabs your audience’s attention. So be sure to keep it as catchy as possible.
This article will help you with the essentials of video marketing and how to get your business ready for Lights, Cameras, Action!!
But before we move on further, let’s know the basic things to keep ready to keep your business video ready-
1. Know your audience
The first thing required while creating the video for your business is to know your target audience. By understanding your target market, you’ll know what type of content would be best.
As a result, you will be able to create content that the audience likes.
2. Identify your goal
Once you have researched the target market, you should think about the sole purpose of creating your video. For example, is it educating your customers, or is it directly offering to sell a product?
Until you have a clear objective for the video in mind, you will be unable to plan or produce a good video.
As we all know, nothing comes free. So before creating a strategy for your next video, set your budget. Be prepared for all the extra expenses that might occur and ensure you don’t spend too much on the video either.
After you know the budget for your video, the next step is to figure out the type of video you aim to create for your business and if it helps you achieve your goal. For example, do you want to make an explainer video for business or a testimonial video for conversions?
5. Choosing a platform
The final step is to choose the right platform to release your video. There are many platforms available like Facebook, Instagram, and YouTube.
To select the right platform, you must thoroughly research your target audience. Then post the video on a most visited platform to get the most views.
The Five-Second Rule
When you know the essentials of a video for your business, you are all set to launch your video. But, to know the best hooks while creating the video for your business, we are here to your rescue.
Before we move forward with the hooks, let us introduce you to the golden rule of writing hooks, i.e., “The First Five Seconds.”
It says that it is the first few seconds of the video you have to get your viewer’s attention. Because it is the beginning of the video, the person will decide whether to move forward with the video and invest his time. So, it is imperative to make the starting few seconds of the video captivating and appealing.
That is why having a fascinating hook to engage your audience and generate some leads to convert them. Regardless of the motive behind your video, the viewers must stay long enough to get the message across.
That’s where a compelling hook can help you! So let’s see what hooks for videos you can use to get your viewers’ undivided attention.
Here are the different kinds of hooks we have listed you can use to entice your audience:
- Open with a joke
- Value proposition
- Ask a question and answer it
- Create a character
>> Open with a joke
Who doesn’t like jokes? Humor is the bridge between you and your target audience. So rather than talking about some boring facts and things, try breaking the ice with a joke.
It’s always great to be on your viewers’ good side. It can be something relevant, or you can also touch the current topics as Amul does with their advertisements. This will keep your viewer in a good mood, and what’s better than giving your viewer a chance to start your video with a pun.
>> Value Proposition
Telling someone how you stand out from the crowd always keeps you in their good books. So, don’t forget to show how you differ from your competitors in the video. Including visual proof about the same would help you build trust and credibility with the viewers.
Similarly, show your audience what you have to offer and how your business can fulfill their needs. And give them a reason why they have to choose only you.
>> Ask a question and answer it
This is very basic, but sometimes it can work like a charm. First, start your video by asking your viewers about a specific situation or problem they are facing. Then, show the audience how your product or service can solve it.
The question must be so catchy that it could intrigue the viewers to stick to the video.
When you like the movie trailer, you decide to book the tickets and watch the movie. Similarly, for your business, this video is the trailer of your business. The best way to make a rocking trailer is to engage your audience by weaving a story around your brand they might like.
>> Create a character
Like many brands, they have their own character who carries the brand’s image and educates customers about it. So give your business a character’s face and let the character deliver the message you want to convey.
Personification will also help in humanizing your brand. As a result, your target audience could easily connect with you.
A gripping hook can make all the difference in your videos’ success and make you stand out. One thing you must always remember to create a successful video is: whatever you do, the video should be fascinating enough to keep the viewers hooked.
Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.